A recent CNBC article highlights how more and more vacation rental companies are building direct-booking websites in defiance of new guidelines being introduced by OTAs such as Airbnb, Vrbo, HomeAway and Booking.com.

With so many flocking to stake out on their own, in a post-pandemic world, how do you ensure you can stay competitive - especially if you have limited financial resources? You get someone else to do it for you, for free! While that might seem far-fetched, you actually can get your business a direct-booking website and it may not cost you anything more than time. But before you rush to add a direct-booking capability to your short-term rental business, be sure to take these 5 steps into account on your journey. Step 1: Embrace technology.

DIRECT BOOKING WEBSITE