Fred Lerche-Lerchenborg, CEO of Lavanda, recently led a webinar session in partnership with the UKAA looking at how multifamily and build-to-rent (BTR) operators can optimize their assets in the context of the current highly unpredictable and turbulent market.  The presentation follows the following agenda: Analysis of learnings from the US multifamily industry A look at what’s in store for UK BTR? A look in parallel at what’s going on in the short and mid-term market? Airbnb’s move into long-term rentals and what that means for BTR The growing importance of direct bookings Suggestions for how BTR operators can prepare for the worst, whilst hoping for the best? Case studies in BTR innovation:  Greystar LaSalle/Dandara Flick through the slides on Slideshare, or watch the full recorded session on Youtube.