Podcast - S2E2: Jon Slavet, CEO of Sentral

Mar 25, 2022

Jon Slavet, CEO of Sentral, shares his journey in real estate and proptech with Guy Westlake, founder of Lavanda.


Jon Slavet is CEO at Sentral, the proptech innovator building the world’s largest flexible living community, backed by Iconiq Capital. Jon leads a team of top-flight executives from across the hospitality, multifamily and tech industries, and together they are working to redefine how people live, travel, and work. Jon has spent his career operating at the intersection of technology, real estate and consumer lifestyle - from start-up to scale-up. Prior to Sentral, Jon co-led the US business at WeWork, and previously held executive positions spanning media, direct to consumer and technology. Jon is a trusted advisor to several start-ups, father of three, and a graduate of Dartmouth College.

About Sentral

Sentral is redefining home by building a more flexible and connected way to live, travel and work. Sentral invites individuals to LIVE and STAY for any length of time in amenity-rich buildings within many of the most vibrant neighbourhoods across the USA. Sentral is creating a global community of modern adventurers with the freedom to monetize their homes, explore their passion for travel, and live life on their own terms. For more information visit www.sentral.com or follow @SentralLife.

In this episode Jon shares:

  • Sentral’s vision to “redefine home” by building the world’s largest network of flexible and connected communities

  • Why living, travel and work will never be the same - and why flexible living is the future.

  • What he learnt working alongside Adam Neumann, founder of WeWork

  • His experience launching a business at the height of the pandemic

  • Building a business backed by Iconiq Capital, Highgate Hotels, Ascendant Capital and Bozzuto

  • Why he wants nothing to do with master leasing

  • How he’s optimizing Sentral for direct and corporate bookings

  • How he structures a distributed, remote leadership team and how he brings people together to collaborate

  • Who he sees as potential competitors within the ecosystem

  • Sentral’s global growth plans

  • The technology gaps that entrepreneurs who are passionate about flexible living should tackle.


About Real Estate: 20/20 Vision

Real Estate: 20/20 Vision is a podcast composed of 1-on-1 interviews sharing the lives, careers, experiences and professional wisdom of the industry leaders and innovators shaping the future of residential real estate. The show is hosted by Guy Westlake, founder of Lavanda.

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