Work / Live / Stay: The “Future of Work”

Sep 22, 2022

2020 will come to be known as the year when it was proven that most knowledge workers can truly work from anywhere. It was the year where the gravitational pull of the workplace significantly weakened.

So, what happens if the Sun loses its gravitational pull? The answer may be obvious, but the implications are seismic: it fundamentally affects the orbit of everything around it. Nearly every planet will move further away, some planets will change their axis and a few may disappear completely. Even the moons that orbit planets will be affected - causing second, third and fourth order effects at a colossal scale.

As a “new normal” starts to unfold before us, an orbital adjustment is exactly what we’re heading towards. We are trending towards a more “hybrid” approach to the workplace, meaning every organisation, team and individual will have to map their configuration of what hybrid actually means for them: where should they work and when? Should it be at the HQ, home or somewhere in between? Why?

Once these questions start being answered on a micro- level, they start having immediate knock-on effects within our daily lives. If you only need to commute to the city once a week, why not move to the countryside where there’s a lower cost of living, higher quality of life and a decent train connection? If you only need to attend a single monthly all-hands meeting in person, why not move countries altogether and explore the world or be closer to family?

On a macro-level, this shift will start fundamentally affecting the fabric of entire cities, countries and continents, as well as their interdependence. The loss of daily commuters in a given city, even by <20%, will affect every dependent sector: retail, transportation, food & beverage, leisure etc. This loss for a supercity like London could be a gain for the rest of the country, or even other countries that have seen economic declines over the past 50 years, such as the Caribbean or Southern Europe, countries rich in sunshine, natural beauty and quality of life, but poor in economic opportunity. This trend is already in full effect: Barbados recently announced their remote worker visa, cities like Lisbon have become a Mecca for digital nomads, and Silicon Valley veterans are fleeing San Francisco to Miami and Austin.

Hubble surveyed over 1,000 employees from businesses of all shapes and sizes, asking people to document their previous working habits, their recent experience of working from home, and how they want to work in the future. Curious about the findings and how these influence the nature of the workplace and the rise of on-demand workspaces?  Download our FREE 70-page white paper here.