Airbnb’s adult user base to fall by 60% in 2020
There’s been a lot of speculation around how the pandemic will impact Airbnb’s user base in 2020.
eMarketer has now published data indicating that Airbnb’s base of adult users will in fact decline by as much as 60% in 2020 to just 17 million users. Whilst this appears entirely representative of the broader US home sharing industry (see images below), eMarketer has shone a light on a number of interesting data points and insights:
Sep 17, 2020