About Lavanda

Launched 2015 and headquartered in Chancery Lane, London, Lavanda started out as a property management company, responsible for over 500 properties throughout the UK. After experiencing frustration from a lack of key features across different PMS providers, Lavanda made the bold move to create their own PMS to handle their operations. After seeing the success being driven by Lavanda's PMS, other property management companies were rapidly signing up to be moved onto the platform.

Fast forward to today, Lavanda has transformed into an exciting technology start-up with clients around the world, 40+ employees and more than $10m raised from investors.

What we do:

Lavanda is a B2B software company. We’ve developed an award-winning, best-in-class SaaS platform, enabling property management, build to rent and PBSA operators to manage their portfolios with a complete short-term rental solution.

Meet our exec team:

Guy Westlake, Founder & Chairman of Lavanda

Guy Westlake, Founder & Chairman

Prior to starting Lavanda and the Professional Host Alliance, Guy was Head of Marketing at Shutl (acquired by eBay in 2013). His earlier career includes B2B Marketing roles at Vignette and Canon.



Fred Lerche-Lerchenborg, CEO, Lavanda

Fred Lerche-Lerchenborg, CEO

Fred Lerche-Lerchenborg is the CEO of Lavanda - the global award-winning B2B software platform enabling short-term rentals at scale.

Prior to working at Lavanda, Fred worked in Fund Management and Investment Banking for 10 years. This included helping build and manage a +£3bn Global Equity Income as part of a two person team at Artemis Investment Management; and working in a range of Mergers & Acquisitions roles covering mainly Tech & Telecoms at e.g. Credit Suisse. Fred has a BA in Financial Economics.



Meredith Estren, COO, Lavanda

Meredith Estren, COO

Meredith is the COO of Lavanda and joined the company after completing her MBA degree at London Business School. Prior to living in London, Meredith worked across Australia, Asia, and the U.S. for a strategy consulting firm, L.E.K. Consulting, over a range of industries from travel & hospitality to private equity to natural resources.  She also has a BSE in Mechanical Engineering from Duke University in the U.S. with a minor in musical performance.


David Larpent, CPO, Lavanda

David Larpent, CPO

David is Chief Product Officer at Lavanda and leads our talented, multi-disciplinary product, design and engineering teams. Prior to working at Lavanda, David co-founded and led product at two high growth startups, Entrusters and Profr, and held senior positions in HM Foreign & Commonwealth Office and Cabinet Office. He is an experienced CPO and CTO with 10+ years experience hiring, building, structuring and developing high-performing multidisciplinary agile product and engineering teams.